Best Email Marketing Tips To Build Lists Online

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Email marketing is a very common phrase used across the blog-o-sphere and this is one thing a blog can’t do without. In other words, a blog that does not implement email marketing is incomplete. There are many probloggers out there that shared the mistake they made in their early days of blogging and email marketing fell into the category of their mistakes.
What actually is the mistake they made? They failed to create a means of gathering the email addresses of readers interested in their blog. At least, we’ve known this mistake, it’s an eye opener and we wouldn’t want to make them right?
If you are thinking that why actually we need to build email list then check out this post: what is the importance of a mailing list and how to get started?
Email marketing might be a very common phrase but don’t be surprised, there are many of us that haven’t heard about it and I don’t mind dropping a definition.

What is email marketing?
Email marketing is the best practice of selling a product or service by sending newsletters to people subscribed to your blog.
Who are the people subscribed to your blog?
They are your genuine blog followers and readers that are ready to buy products you recommend. As a matter of fact, there are two types of subscribers:
Some subscribe to get your freebie and after getting it, they might be lazy and will forget to hit the unsubscribe button. Don’t expect anything from them because they won’t buy your product and they won’t hesitate to unsubscribe if they are fed up with your newsletters while the others are genuine subscribers (vice versa). Also, don’t expect all your subscribers to buy the products you’re promoting, there’s one major step you need to take in other to get the best out of email marketing.
Read: Increase Traffic To Your Blog Using Unverified Subscribers
Build Subscriber’s Trust
Before your subscribers buys any product you’re promoting, they need to think twice, they need to know if you’ve used the product and if the product will help them. Products might be helpful but you might not make a sale because they don’t trust you and how do you build that trust and bond between you and your subscribers?
It’s just one simple answer – Reputation
If you have a good reputation, trust is going to come after. Wondering how you’re going to build your reputation? There are some tips to do so and I’ll give a short summary on each.
1# Write quality content: Write quality content and other bloggers will start link to you and recommend your blog to others.
2# Guest Blogging: This is a great way of splashing your writing skills and the more famous you are in your niche, the higher your reputation. Of course you know the next result. I recommend you to read below guides:

• 6 Elite Benefits Of Guest Blogging That You Must Know
• Why I Opt Guest Posting For My Blog?
• How to Convince Someone to Write a Guest Post for You: 5 Steps

3# Be Professional: Make everything about you professional starting from the design of your blog down to your presence on social media.
There are tons of ways to build your reputation but these are the most essentials. If you really want to get the best out of email marketing, check out these tips below.

Ultimate Email Marketing Guide

1# Signup for an Email Marketing Service
You can sign up for Aweber as low as $1 in your first month while Mailchimp is free for your first 2000 subscribers. There are also other email marketing services like Madmini, Autoresponse and many more. Sign up for any one of these newsletter platform and build your readers.

Although Aweber is paid but it’s the best Email Marketing Tool in the market. Most popular blogs like ProBlogger, ShoutMeLoud, QuickSprout are also using Aweber. If you wanna free service then MailChimp is good to go with but if you wanna best service, then you should definitely choose Aweber as your email marketing service provider.
2# Optin Form
The first thing you must do is to create an optin form and sprinkle it around your blog. When doing it don’t forget to keep your blog design in mind. Your optin form can be implemented on your sidebar, header, footer, after your content, in your pages and also as a pop up. In order to get the best out of it, your optin form must be attractive and good looking with bright colors. Readers are always blinded to a normal optin form but an attractive one does the trick.

OptInSkin WordPress Plugin is the best solution for Email Marketers. You can add Professional Optin Forms at various positions in your blog within few minutes by using this awesome OptInSkin Plugin. It also allow to add social sharing buttons without installing any extra plugin. If you really wanna best results from your email marketing practices, then I strongly recommend you to install OptInSkin plugin to your blog.
3# Bait Your Readers
The main reason why you have visitors and readers on your blog is because they want to get some quality content and after reading, they’re out but do you know you can bait them with something they can’t afford to bite?
It’s simple, all you have to do is to offer (locked) freebies and sure they won’t get it until they subscribe. Your freebies can be an ebook, ecourse, premium plugin or theme (offered for free) and many other mouthwatering freebies.
Now that you’ve implemented the methods mentioned above and gathered few amounts of subscribers. You need to take some precautions while sending your newsletter as to avoid users unsubscribing from your mailing list. I’m sure you know how it feels when someone unsubscribes from your blog, don’t be surprised, it happens to everybody. But if you want to retain most of them, follow these simple tips below.
1# Have a Responsive Newsletter
This is the first thing you must consider before sending out your first newsletter is to make sure it has a responsive view. Don’t think all your readers are PC users, some might try to read your message on their iPhone you know? If it’s not convenient for them to read then they won’t bother reading your newsletter at all.
2# Use RSS to Mail Feature
RSS to mail is an automated feature that sends your latest blog post to your subscribers anytime you publish a new post. This feature saves time instead of manually sending your latest blog post. Though most people still use feedburner but this feature killed it.
3# Avoid too much promotion
The money is in the list but this doesn’t mean you must make your list a money making machine. Your subscribers won’t hesitate to hit the unsubscribe button of all you’re sending to them are products. If you really want to retain your subscribers then the best thing to do is to minimize the number of promotions and focus more on sending tips that’ll help your subscribers. With this you’ll earn their trust.

Why Email Marketing?

Because is the best way to make money blogging and to get the best out of it, you need build your list by following the steps mentioned above.
Email marketing works far better than just having couple of banners on your blog. One step at a time, utilize it the right way and you’ll get the best out of it.
Seen the importance of email marketing? I’d love to know if you’re utilizing this on your blog. If you haven’t then you have a lot of work to do though it’s not late. Remember, money is in the list.